• How to do Keyword Research?

    How to do Keyword Research?

    How to do Keyword Research One of the most requested topics by Clients is to improve SEO performance. While initially defining parameters and keywords for positioning, those of us working in Digital Marketing, we are called to keep the SEO strategy alive and functioning. For this we must work: Keywords of Brand Product Keywords Keywords

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  • What is Branding? What does your brand sell?

    What is Branding? What does your brand sell?

    What is Branding? What does your brand sell? The effective brand thrives on consistency. This is the reason why you have to think as much about how you want your brand to feel. From the logo to the message and how your advertising feels, your brand must be consistent. The experience your customers get from

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  • Unify Your Online and Offline Business

    Unify Your Online and Offline Business

    Unify Your Online and Offline Business Last year, over 100,000 Shopify merchants sold in-person to grow their customer relationships. Even with the fast-paced growth of online shopping, it’s clear retail stores are a critical part of modern commerce. That’s what makes selling in-person and online such a powerful combination. Your customers can shop where they

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  • The importance of updating your web page

    The importance of updating your web page

    Your company is important to you and you want to be important to your customers. A boring web page can scare customers even before they know what your business is about. You must be sure that you put your best effort when you are looking for new clients, and keeping your website up to date

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  • Experts in Social Media

    Experts in Social Media

    Experts in Social Media Social media or social networks have become the face, the voice and even the ears of companies on the internet. Having a presence on Facebook, Twitter, LinkedIn or any other social network is a good way to advertise and get more traffic to the web. In addition these networks provide a

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  • Digital marketing is ideal for your brand

    Digital marketing is ideal for your brand

    Digital marketing is ideal for your brand In the digital world, in which anyone has the same tools available, you can achieve the same impact and notoriety, having the ability and knowledge to develop an effective strategy (with the corresponding investment and good content). Of course, having notoriety in the physical world will boost online

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  • E-commerce offers opportunities for consumers

    E-commerce offers opportunities for consumers

    E-commerce offers opportunities for consumers Globalization: electronic commerce allows products and services to be offered to people anywhere in the world. Coverage: millions of users every day seek information on the Web and a large percentage of them already buy online, users have access to any type of information on products, features, availability and prices.

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  • Social Media Manager: The importance of having a professional

    Social Media Manager: The importance of having a professional

    Social Media Manager: The importance of having a professionalr store. Social networks and digital platforms came to revolutionize everything, even the way to advertise. Although social networks can be considered easy to manage, it is important to have a Social Media professional to have a well defined digital strategy and obtain favorable results. Nowadays, it

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  • Advantages and benefits of having a Web page

    Advantages and benefits of having a Web page

    Advantages and benefits of having a Web page The pace of technological advances requires modern tools, efficient communications, permanent updating of information, strategies and methodologies. The speed of communication offered by the Internet and its unrestricted arrival to all computers connected to the network make it an ideal means to meet those needs. Internet provides

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  • 7 basic tips to avoid critical errors in the design of your website

    7 basic tips to avoid critical errors in the design of your website

    Today we would no longer understand a website that was not responsive or that did not have an SSL certificate since Google penalizes anyone who does not encrypt the exchange of information with the user. The navigation has changed a lot and smartphones have more and more quota, so if your page is not adapted

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