• Unify Your Online and Offline Business

    Unify Your Online and Offline Business

    Unify Your Online and Offline Business Last year, over 100,000 Shopify merchants sold in-person to grow their customer relationships. Even with the fast-paced growth of online shopping, it’s clear retail stores are a critical part of modern commerce. That’s what makes selling in-person and online such a powerful combination. Your customers can shop where they

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  • How to Advertise on Google

    How to Advertise on Google

    How to Advertise on Google With 40,000 search queries processed every second (yes, you read that right), Google’s strength as a search engine is unquestionable. With so many people flocking to type their life’s biggest questions into that waiting empty box – from locating the nearest paint supply store to how to perform CPR on

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  • Psychology to Make Your Product Seem Like a Total Bargain

    Psychology to Make Your Product Seem Like a Total Bargain

    Psychology Hacks to Make Your Product Seem Like a Total Bargain Consumers of the online era have more options than ever before. Shopping at an online store simplifies almost every spending opportunity; the range of choices and varieties in each and every product category continues to expand; and the information flow that enables comparisons and

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  • Instagram Tools for Your Business

    Instagram Tools for Your Business

    Instagram Tools for Your Business You’re well aware that a complete online presence for any business consists of creating a website and utilizing the most popular and relevant social media channels. The one that everyone (and by everyone we mean over 300 million people) seems to be virtually hanging out on all the time is

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  • Impressive Facebook Account

    Impressive Facebook Account

    Impressive Facebook Account Facebook isn’t called the largest social platform for nothing. In fact, its capabilities extend far beyond social networking. Yes, it’s a great place to stay in touch with your friends and former classmates, find inspiration, and receive insights on all things current – like the latest Web trends or breaking news updates.

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  • SEO Tips

    SEO Tips

    Are you familiar with David Allen’s famous 2-minute rule? The idea is that you break down your tasks into smaller segments. If an item on your list takes two minutes or less to carry out, you just do it. Right then and there. This same concept can be applied to your SEO. Search Engine Optimization

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  • The Persuasive Power

    The Persuasive Power

    According to the numbers, they might actually be more important to your bottom line than you might expect. Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits. In fact, according to Zendesk, 90% of respondents who read online reviews said that positive reviews influence their

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  • Best Crowdfunding

    Best Crowdfunding

    There’s a certain moment that hits right after you’ve come up with a fantastic idea for your own business. While crafting a website is more accessible than ever before thanks to sophisticated website builders, finding the capital to make your dream business actually happen is a whole different story. The good news is, we live

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  • Social Media Branding

    Social Media Branding

    Branding is incredibly important for any business. It’s not just the uniform you wear to portray your company, it’s a form of being. Crafted correctly, it’ll help you attract your target audience just by doing you, as well as enticing new customers along the way. When it comes to social media branding for your business,

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  • Email Marketing Best Practices

    Email Marketing Best Practices

    Email marketing is far and away one of the most effective ways ecommerce store owners can drive sales. It’s one of the few marketing channels where you own your audience—they’ve already opted in to hear from you and it didn’t cost you to reach them. So it makes sense that email is a high priority for

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