• 25 Customer Service Stats to Know in 2019

    25 Customer Service Stats to Know in 2019

    Today’s consumers expect a great customer experience and customer service is at the heart of it. Not only can effortlessly supporting your customer’s needs improve their experience throughout the entire buyer’s journey, but it can contribute to your bottom line and lead to higher retention rates. Research shows that consumers are willing to spend more

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  • Marketing Strategy

    Marketing Strategy

    Before writing your marketing strategy, you need to know how your product or service benefits others and how it’s unique (unique selling proposition) to other businesses in the marketplace. Further, you need to do market research to understand your competition, your target market, and other factors that will impact your ability to reach and entice

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  • Marketing Secrets from the Joneses

    Marketing Secrets from the Joneses

    You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. In the film a new family comes to town loaded up with the latest and greatest consumer products and luxury goods. The big secret is that the family is fake: actors/salespeople hired to promote the dream of the “have it all” lifestyle. The

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  • What Is Neuromarketing?

    What Is Neuromarketing?

    Neuromarketing is the formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages. With this information,

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  • The 7 Best Instagram Photo Editor Apps

    The 7 Best Instagram Photo Editor Apps

    Over a billion people use Instagram every month. Buried among the countless snaps you’ll find some truly breathtaking photos. Whether it’s of a landscape so beautiful that it gives you an existential crisis or a flaky, buttery croissant that makes you want to make out with your screen a little – they make you take

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  • When to Post

    When to Post

    Is there really a best time to post on social media? Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs. But, timing varies depending on industry and your specific

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  • The Ultimate Social Media Image Sizes Cheat Sheet for 2019

    The Ultimate Social Media Image Sizes Cheat Sheet for 2019

    Social media platforms are forever changing the image sizes and formats. The need for strong social media presence has soared in 2016 and will only increase in prominence in 2019. This is why you really need to keep up to speed with your business / brand / personal profiles, and to optimize them with the

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  • How to Find the Perfect Influencer for your Business

    How to Find the Perfect Influencer for your Business

    How to Find Influencers for Your Business 1. Know Your Audiences Audiences are one of three cornerstones of any influencer marketing strategy. And this is where many brands go wrong. They fail to ensure that their target audiences are the ones following a particular influencer. This is why knowing your audience is the first step to find

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  • 7 Benefits of Using WordPress

    7 Benefits of Using WordPress

    Keeping up your business is today’s fast-pacing world is a tough one. You always need to be creative and think of the ways that might help you to survive. In today’s digital world, getting your business to the next level is the new trends. And with the help of the internet, advanced technology, and gadgets

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  • How to Podcast

    How to Podcast

    More people are listening to podcasts than ever before. According to Edison Research, the number of American’s who listen to a podcast each week has grown 100% over the past four years, and 67 million American’s listen to a podcast every month. Podcasts are a great way to build a genuine connection with your audience.

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