By configuring a strategy that considers these 8 P’s we are contemplating more important aspects for our product, company, brand or business; in short, we will be proposing a more solid marketing strategy that leaves fewer important factors to chance. It is also important to put our clients at the centre of all the decisions
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You don’t have to be an expert to build and distribute an effective online survey, but by checking your survey against tried-and-tested benchmarks, you can help ensure you’re collecting the best data possible. Thousands of books and articles have been written about survey methodology, but in case you don’t have hours to devote to becoming
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After plenty of years of only standard square images and videos, Instagram opened up their platform to allow for portrait and landscape orientations. What?! That’s right! Life just got a little bit sweeter. Instagram now has 3 image orientations: Square, Landscape (horizontal), Portrait (vertical). These 3 image orientations allow for greater versatility in creating all
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Today’s e-commerce landscape is vast and complex. While there are now more avenues for small to midsize businesses (SMBs) and vendors to promote and sell their products, there are also greater challenges to overcome. Consumers are savvy shoppers, and have been primed by services such as Amazon to expect seamless experiences, increasingly quicker delivery times, and hassle-free
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Edit Video on Your PC Nothing makes an impression like moving pictures with sound. That’s why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—smartphones, GoPros, DSLRs—and the case for ever-more powerful video editing software becomes clear. Further, the software must be
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Social networks are nothing new to anyone. In fact, billions of people use them every day. That’s why it’s also no secret that companies use them as another channel of communication with their customers. But like all channels, you have to know how to make the most of it. For this reason, today we want
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Today’s consumers expect a great customer experience and customer service is at the heart of it. Not only can effortlessly supporting your customer’s needs improve their experience throughout the entire buyer’s journey, but it can contribute to your bottom line and lead to higher retention rates. Research shows that consumers are willing to spend more
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Before writing your marketing strategy, you need to know how your product or service benefits others and how it’s unique (unique selling proposition) to other businesses in the marketplace. Further, you need to do market research to understand your competition, your target market, and other factors that will impact your ability to reach and entice
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You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. In the film a new family comes to town loaded up with the latest and greatest consumer products and luxury goods. The big secret is that the family is fake: actors/salespeople hired to promote the dream of the “have it all” lifestyle. The
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Neuromarketing is the formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages. With this information,
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