How to do Keyword Research One of the most requested topics by Clients is to improve SEO performance. While initially defining parameters and keywords for positioning, those of us working in Digital Marketing, we are called to keep the SEO strategy alive and functioning. For this we must work: Keywords of Brand Product Keywords Keywords
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What is Branding? What does your brand sell? The effective brand thrives on consistency. This is the reason why you have to think as much about how you want your brand to feel. From the logo to the message and how your advertising feels, your brand must be consistent. The experience your customers get from
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Your company is important to you and you want to be important to your customers. A boring web page can scare customers even before they know what your business is about. You must be sure that you put your best effort when you are looking for new clients, and keeping your website up to date
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Today we would no longer understand a website that was not responsive or that did not have an SSL certificate since Google penalizes anyone who does not encrypt the exchange of information with the user. The navigation has changed a lot and smartphones have more and more quota, so if your page is not adapted
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How to Advertise on Google With 40,000 search queries processed every second (yes, you read that right), Google’s strength as a search engine is unquestionable. With so many people flocking to type their life’s biggest questions into that waiting empty box – from locating the nearest paint supply store to how to perform CPR on
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Psychology Hacks to Make Your Product Seem Like a Total Bargain Consumers of the online era have more options than ever before. Shopping at an online store simplifies almost every spending opportunity; the range of choices and varieties in each and every product category continues to expand; and the information flow that enables comparisons and
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Web design can sometimes feel like a bit of alchemy, especially for the uninitiated. Although beginners can usually recognize good designs over bad, concocting the perfect elixir from scratch rarely happens. As web designers toil over bubbling liquids, complex instruments, and the ever-tedious conversions between RGB colors and hex codes, they all hope to find the
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