When we start out on our journey to build our online presence for the sake of becoming an influencer, selling a book, growing our business, or just to say we are online, everyone quickly lands at a place where they need to figure out how to grow their audience. There are so many ways to
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Every day we spend so much time on the internet, we do searches, we do emails, shopping in electronic stores and more. That is why today I want to share with you 8 extensions of chrome to facilitate your browsing on the internet. 1- Pocket: Read what you want later. A tool to save all
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Traditionally, talking about advertising budgets used to associate large companies, business giants with millions to invest in advertising (especially traditional). But it is true that Internet advertising has opened a world of opportunities for SMEs, much more than in other major media such as radio or television Thanks to more affordable costs, small and medium
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Buyer person, or simply person, is a fictional character that is constructed from the ethnography of a population (age, sex, customs, beliefs, among many others), with psychological profile, qualities and similar behaviors. It should be clarified that for the same product or service, a company can create different profiles of Buyer Personas. buyer Persona is
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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and
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Color psychology It is a field of study that analyzes how we perceive and behave in different colors, as well as the emotions that these tones create in us. The color has many readings depending on the context in question. White: Represents the pure and innocent, cleanliness, peace and virtue. In African and Eastern cultures
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In the XXI century we are no longer to do manual tasks, we are in the era of automation. With automation, we reduce the sensory and mental need of the human being in its development, thus allowing cost optimization. What tasks can be automated in a company? All those daily tasks that we face every
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Each individual is born with creativity in one way or another. Graphic designers have their creativity to design beautiful and creative images, but they also require tools to create amazing work. Today we want to share with you the tools that are required to make graphic design. – Computer – Smartphone – Books. – Training
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Social networks are virtual platforms in which people interact with each other. They have installed themselves with such force in society that they have changed people’s behaviors, now people are known within social networks, information of interest is consumed or even work is sought. The figures of social network users reveal the great importance they
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A webinar is a conference, seminar or workshop in video format on a specialized topic. It is done through the internet and is typically shared in real time, although it can also be recorded in advance. You must allow the audience to participate, either to ask questions, comments or collaborate with the presenter. What is
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