What Is Segmentation To be able to create a website that delivers personalized content, you’ll have to segment your audience. By segmenting your audience, we mean you’ll have to divide your audience into subcategories. There is a good reason for doing this. Let’s say you operate an online clothing store. Your homepage, in its current
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Every day we spend so much time on the internet, we do searches, we do emails, shopping in electronic stores and more. That is why today I want to share with you 8 extensions of chrome to facilitate your browsing on the internet. 1- Pocket: Read what you want later. A tool to save all
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Buyer person, or simply person, is a fictional character that is constructed from the ethnography of a population (age, sex, customs, beliefs, among many others), with psychological profile, qualities and similar behaviors. It should be clarified that for the same product or service, a company can create different profiles of Buyer Personas. buyer Persona is
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Have you seen how the stories on instagram have evolved? That is why today we bring you 5 apps to make incredible stories to have your instagram up to date Unfold: This application is available on Android and iOS. Unfold has more than 25 free templates to which you can add 90 more in your
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Planning a social media strategy for your business is a challenge, however the importance lies in measuring the results, whether by publication, campaigns, among others. Today we want to share with you 6 tools to analyze results in your marketing strategies. Hootsuite: It is the most popular social media professional management platform. This tool allows
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A quality graphic design must convey feelings of coherence, balance and personality, and this is possible by combining elements that are generally not taken into account but are forming a solid professional design. The most important thing is to keep in mind that a professional graphic designer knows exactly what is the correct typeface that
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The guidelines of the brand is a form of communication with users, it is your form and how your followers and subscribers see you. The brand guidelines may contain sections such as: Mission, Vision, values, personality, tone, the objectives of your brand, among others. Consistency It is important that your brand is recognized and trusted.
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Cuando manejamos una cuenta de instagram para dar a conocer nuestro negocio 🏢, lo mejor es hacerlo con una cuenta business, ya que te permite: ✔️ Publicar desde tu facebook a instagram. ✔️ Conocer mejor a tu audiencia a través de las estadísticas (sabrás si es hombre, mujer, su ubicación y su rango de edad).
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Let’s face it: it’s no longer enough to simply post on social media when you randomly feel like it. With the wavering algorithms within platforms and a consistently growing knowledge base of how people consume social media, some strategy needs to come into play when making posts.
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Today’s e-commerce landscape is vast and complex. While there are now more avenues for small to midsize businesses (SMBs) and vendors to promote and sell their products, there are also greater challenges to overcome. Consumers are savvy shoppers, and have been primed by services such as Amazon to expect seamless experiences, increasingly quicker delivery times, and hassle-free
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