The guidelines of the brand is a form of communication with users, it is your form and how your followers and subscribers see you. The brand guidelines may contain sections such as: Mission, Vision, values, personality, tone, the objectives of your brand, among others. Consistency It is important that your brand is recognized and trusted.
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Cuando manejamos una cuenta de instagram para dar a conocer nuestro negocio 🏢, lo mejor es hacerlo con una cuenta business, ya que te permite: ✔️ Publicar desde tu facebook a instagram. ✔️ Conocer mejor a tu audiencia a través de las estadísticas (sabrás si es hombre, mujer, su ubicación y su rango de edad).
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Let’s face it: it’s no longer enough to simply post on social media when you randomly feel like it. With the wavering algorithms within platforms and a consistently growing knowledge base of how people consume social media, some strategy needs to come into play when making posts.
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Today’s e-commerce landscape is vast and complex. While there are now more avenues for small to midsize businesses (SMBs) and vendors to promote and sell their products, there are also greater challenges to overcome. Consumers are savvy shoppers, and have been primed by services such as Amazon to expect seamless experiences, increasingly quicker delivery times, and hassle-free
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If you’re starting from zero, building an impressive email list can feel like an impossible feat. Here, we’ll cover some high-quality strategies to build an email list from scratch. Best of all, these strategies are designed to cultivate a loyal email subscriber base, so you can use your emails to attract better long-term customers. Create
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Today’s digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What’s more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success
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How to do Keyword Research One of the most requested topics by Clients is to improve SEO performance. While initially defining parameters and keywords for positioning, those of us working in Digital Marketing, we are called to keep the SEO strategy alive and functioning. For this we must work: Keywords of Brand Product Keywords Keywords
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How to Advertise on Google With 40,000 search queries processed every second (yes, you read that right), Google’s strength as a search engine is unquestionable. With so many people flocking to type their life’s biggest questions into that waiting empty box – from locating the nearest paint supply store to how to perform CPR on
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According to the numbers, they might actually be more important to your bottom line than you might expect. Data shows that testimonials are proven to increase conversions and play a major role in customer research and buying habits. In fact, according to Zendesk, 90% of respondents who read online reviews said that positive reviews influence their
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