• 3 Marketing Mistakes to Avoid

    3 Marketing Mistakes to Avoid

    Your customers are becoming increasingly sophisticated online shoppers: 48% of smartphone users have purchased a product from their phone, and 70% of smartphone users will use their phones to look up product reviews and compare competitor prices in a store. Your e-commerce marketing strategy could turn these smartphone addicts into loyal customers – if you do

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  • 5 Trends That Can Help SMBs Succeed in E-Commerce

    5 Trends That Can Help SMBs Succeed in E-Commerce

    Today’s e-commerce landscape is vast and complex. While there are now more avenues for small to midsize businesses (SMBs) and vendors to promote and sell their products, there are also greater challenges to overcome. Consumers are savvy shoppers, and have been primed by services such as Amazon to expect seamless experiences, increasingly quicker delivery times, and hassle-free

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  • The Best Video Editing Software for 2019

    The Best Video Editing Software for 2019

    Edit Video on Your PC Nothing makes an impression like moving pictures with sound. That’s why digital video continues to grow in importance online. Couple that trend with the ever-increasing availability of devices capable of high-resolution video recording—smartphones, GoPros, DSLRs—and the case for ever-more powerful video editing software becomes clear. Further, the software must be

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  • Coca-Cola and other major consumer brands vow to cut plastic pollution

    Coca-Cola and other major consumer brands vow to cut plastic pollution

    A World Wildlife study finds the equivalent of a dump truck full of plastic waste is dumped into the water every minute. So the WWF has launched an initiative to cut plastic waste by 10 million tons. Coca-Cola, which has signed on to the program, produces 3 million tons of plastic waste. Other big companies

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  • 25 Customer Service Stats to Know in 2019

    25 Customer Service Stats to Know in 2019

    Today’s consumers expect a great customer experience and customer service is at the heart of it. Not only can effortlessly supporting your customer’s needs improve their experience throughout the entire buyer’s journey, but it can contribute to your bottom line and lead to higher retention rates. Research shows that consumers are willing to spend more

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  • Marketing Strategy

    Marketing Strategy

    Before writing your marketing strategy, you need to know how your product or service benefits others and how it’s unique (unique selling proposition) to other businesses in the marketplace. Further, you need to do market research to understand your competition, your target market, and other factors that will impact your ability to reach and entice

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  • Marketing Secrets from the Joneses

    Marketing Secrets from the Joneses

    You might have missed the movie, The Joneses, starring Demi Moore and David Duchovny. In the film a new family comes to town loaded up with the latest and greatest consumer products and luxury goods. The big secret is that the family is fake: actors/salespeople hired to promote the dream of the “have it all” lifestyle. The

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  • What Is Neuromarketing?

    What Is Neuromarketing?

    Neuromarketing is the formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages. With this information,

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  • When to Post

    When to Post

    Is there really a best time to post on social media? Yes. The best time to post on social media is whenever your audience is most likely to see and engage with your content. A well-timed post can lead to more likes, comments, shares, and click-throughs. But, timing varies depending on industry and your specific

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  • How to Podcast

    How to Podcast

    More people are listening to podcasts than ever before. According to Edison Research, the number of American’s who listen to a podcast each week has grown 100% over the past four years, and 67 million American’s listen to a podcast every month. Podcasts are a great way to build a genuine connection with your audience.

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