Buyer person, or simply person, is a fictional character that is constructed from the ethnography of a population (age, sex, customs, beliefs, among many others), with psychological profile, qualities and similar behaviors. It should be clarified that for the same product or service, a company can create different profiles of Buyer Personas. buyer Persona is
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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and
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A webinar is a conference, seminar or workshop in video format on a specialized topic. It is done through the internet and is typically shared in real time, although it can also be recorded in advance. You must allow the audience to participate, either to ask questions, comments or collaborate with the presenter. What is
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Have you seen how the stories on instagram have evolved? That is why today we bring you 5 apps to make incredible stories to have your instagram up to date Unfold: This application is available on Android and iOS. Unfold has more than 25 free templates to which you can add 90 more in your
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Planning a social media strategy for your business is a challenge, however the importance lies in measuring the results, whether by publication, campaigns, among others. Today we want to share with you 6 tools to analyze results in your marketing strategies. Hootsuite: It is the most popular social media professional management platform. This tool allows
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When we talk about marketing on YouTube we conclude in a positioning opportunity. It’s easier to position multiple keywords on youtube than on google. Why use YouTube? • It is an alternative to position Keywords. • Due to the visual nature of the platform, we generate a greater impact on the systems of sale and
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La presencia de una marca en las redes sociales, tarde o temprano terminará beneficiando su estrategia de SEO. Incluso con las diferencias entre el análisis de Google y Bing SEO, podemos concluir que una marca con una gran presencia en las redes sociales será más grabada por los usuarios y generará interés para un mayor
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The guidelines of the brand is a form of communication with users, it is your form and how your followers and subscribers see you. The brand guidelines may contain sections such as: Mission, Vision, values, personality, tone, the objectives of your brand, among others. Consistency It is important that your brand is recognized and trusted.
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Cuando manejamos una cuenta de instagram para dar a conocer nuestro negocio 🏢, lo mejor es hacerlo con una cuenta business, ya que te permite: ✔️ Publicar desde tu facebook a instagram. ✔️ Conocer mejor a tu audiencia a través de las estadísticas (sabrás si es hombre, mujer, su ubicación y su rango de edad).
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A search engine is a system that indexes, classifies, and prioritizes all content on the Internet to help users quickly find what they’re looking for. In other words, its goal is to turn a user’s query into a set of relevant, quality results. Search Engine Optimization (SEO) is the process of adjusting and adapting the
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