Color psychology It is a field of study that analyzes how we perceive and behave in different colors, as well as the emotions that these tones create in us. The color has many readings depending on the context in question. White: Represents the pure and innocent, cleanliness, peace and virtue. In African and Eastern cultures
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Social networks are virtual platforms in which people interact with each other. They have installed themselves with such force in society that they have changed people’s behaviors, now people are known within social networks, information of interest is consumed or even work is sought. The figures of social network users reveal the great importance they
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A webinar is a conference, seminar or workshop in video format on a specialized topic. It is done through the internet and is typically shared in real time, although it can also be recorded in advance. You must allow the audience to participate, either to ask questions, comments or collaborate with the presenter. What is
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Have you seen how the stories on instagram have evolved? That is why today we bring you 5 apps to make incredible stories to have your instagram up to date Unfold: This application is available on Android and iOS. Unfold has more than 25 free templates to which you can add 90 more in your
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Planning a social media strategy for your business is a challenge, however the importance lies in measuring the results, whether by publication, campaigns, among others. Today we want to share with you 6 tools to analyze results in your marketing strategies. Hootsuite: It is the most popular social media professional management platform. This tool allows
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Video marketing consists of using videos to promote products and services and that has incredible potential thanks to the increasing use of smartphones to consume information and platforms such as YouTube. This type of advertising allows additional social interaction: The videos are the contents for shared on social networks. How to make an effective video
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When we talk about marketing on YouTube we conclude in a positioning opportunity. It’s easier to position multiple keywords on youtube than on google. Why use YouTube? • It is an alternative to position Keywords. • Due to the visual nature of the platform, we generate a greater impact on the systems of sale and
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La presencia de una marca en las redes sociales, tarde o temprano terminará beneficiando su estrategia de SEO. Incluso con las diferencias entre el análisis de Google y Bing SEO, podemos concluir que una marca con una gran presencia en las redes sociales será más grabada por los usuarios y generará interés para un mayor
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A quality graphic design must convey feelings of coherence, balance and personality, and this is possible by combining elements that are generally not taken into account but are forming a solid professional design. The most important thing is to keep in mind that a professional graphic designer knows exactly what is the correct typeface that
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The guidelines of the brand is a form of communication with users, it is your form and how your followers and subscribers see you. The brand guidelines may contain sections such as: Mission, Vision, values, personality, tone, the objectives of your brand, among others. Consistency It is important that your brand is recognized and trusted.
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