How to get more engagement on LinkedIn

4 things we should do on LinkedIn (brands and professionals)
1. Experiment
It is a topic and we always repeat ourselves, but we must keep saying it: try and measure. And do it again. Try different tones, different lengths of content, different formats. Measure what works and stretch it and what does not, rethink and re-launch.

We will never tire of saying that you never trust your assumptions.

2. Pay to get (really) to your audience
If you want to reach a specific audience, you have no choice but to invest. Nothing comes to the market by itself. If you have this clear, take advantage of the segmentation capabilities that LinkedIn offers (for example to be able to segment by position).

3. Experiment with the publication volume
How much do you publish? How do you know it’s a good frequency? We tend to think: “we do not want to become spam” but what we do not realize is that this belief makes us publish much less than what our audience would consider spam.

We have to find the ideal volume and for that we can only try and measure. Please, stop looking for content about frequencies and content schedules: your audience is unique, it is yours, and what works for others does not have to work for you. Pursue to have your own conclusions.

4. Less stock and more authenticity
Leave aside all that material facilón and plantillista that we find in any web archive images. Try to find your own personality with both the copy (tone and style) and the images or videos. The brand is consolidated by the repetition of concepts, do not change your identity every time you publish something, it will be more difficult to be reminded.

We have it clear: we stretch the identity to the maximum, trying to generate a lot of memories with a very selected color palette, typography, brand universe beyond the logo, etc.