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More people are listening to podcasts than ever before. According to Edison Research, the number of American’s who listen to a podcast each week has grown 100% over the past four years, and 67 million American’s listen to a podcast every month. Podcasts are a great way to build a genuine connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content.

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