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A search engine is a system that indexes, classifies, and prioritizes all content on the Internet to help users quickly find what they’re looking for. In other words, its goal is to turn a user’s query into a set of relevant, quality results. Search Engine Optimization (SEO) is the process of adjusting and adapting the content of a website so that it occupies a more privileged place in the results offered by a search engine and, therefore, achieves greater visibility.

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