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Color psychology It is a field of study that analyzes how we perceive and behave in different colors, as well as the emotions that these tones create in us. The color has many readings depending on the context in question.

White: Represents the pure and innocent, cleanliness, peace and virtue. In African and Eastern cultures the white color is the color of death: The soul that leaves.

Yellow: Represents light and gold. It is related to happiness, wealth, power, abundance, strength and action, however the yellow color for other people can perceive it as irritable since we are usually used to seeing them on small surfaces.

Red: Red is associated with passion, love, strength, revolution, virility and danger. Most likely, this has to do with the color of the blood that we also associate with a certain notion of vitality, aggressiveness and extreme sensations. It is one of the colors with the greatest consensus according to experts.

Orange: It is associated with enthusiasm and action. It can also be related to lust and sensuality, with the divine and exaltation.

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Blue: Represents tranquility, freshness and intelligence. In the world of marketing, it has been used in logos such as Facebook and Twitter. It is an elegant and corporate color, one of the most used by companies. It also conveys confidence and purity.

Green: This color represents youth, hope and new life, but also represents action and the ecological. Purple: It is highly valued in the world of marketing, since it represents sophistication and elegance. In addition, this color is usually associated with mystery, nostalgia and spirituality. It is a color widely used in anti-aging products, precisely because of that touch of glamor that it gives off.

Rosa: With well-defined attributes: It is the color of sweetness, delicacy, friendship and pure love. Our cultural heritage also associates it with the feminine.

Gray: Gray has different connotations according to culture, while some perceive this color as indeterminacy and mediocrity, psychology experts give it a different meaning: Peace, tenacity and tranquility.

Black: The black color has negative connotations because it is associated with death, evil or destruction. Because of its relationship with darkness, black symbolizes mystery and the unknown. In the world of fashion, black is the color of elegance, formality and sobriety.

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